Fueling revenue through reviews: Tasman’s 168% occupancy leap

Tasman is a well-established property management company in Mexico City, running four successful boutique hotels and anticipating six new hotels this year. Guesty has been at the heart of Tasman’s operations since 2020. Enjoying glowing reviews, Tasman Co-founder Jaco Luchtan ascribes their traction to strict quality standards for property acquisition, concierge-level services, and impeccable guest communications powered by Guesty.

Tasman’s commitment to quality extends from early property development to ensuring on-site support and prompt guest communication. However, they faced initial challenges maintaining these standards across dispersed properties.

Cumbersome check-in procedures
Without a centralized, intelligent system, Tasman’s staff were burdened with complicated procedures, from securely verifying guest IDs and processing complex requests to sharing property information and obtaining signed agreements.

Blind spots in reservation data
Without centralized access to live occupancy and reservation data, Tasman struggled to anticipate guest needs, identify potential service issues, and ensure smooth turnovers.

Fragmented review management
Tasman values and actively leverages the direct correlation between reviews and success in the short-term vacation rental industry. With reviews coming in from multiple platforms, they required a centralized system to pinpoint areas for improvement, track performance over time, capitalize on positive sentiment trends, and promptly respond to guest feedback.

Missed revenue opportunities
Tasman’s revenue strategy was hampered by a lack of comprehensive reporting, real-time insights into market demand, and competitor pricing awareness. To support their growth, they needed a robust revenue management system to capitalize on opportunities and mitigate fluctuating performance.

Guesty’s Guest App 
Integrating the Guest App transformed Tasman’s check-in process from a logistical hurdle into a lever for guest satisfaction. The app’s no-contact check-in, digital rental agreements, and secure ID verification ease operational burdens, while guests enjoy personalized greetings, access to property details, and effortless request functionality. 

Reservation overview and actionable insights  
Tasman gained invaluable reservation insights from Guesty’s Advanced Analytics Dashboard, offering a complete overview of occupancy, reservations, and revenue across their portfolio. “I get a comprehensive screenshot for each unit and property in a very specific way,” Luchtan explained, highlighting the value of actionable insights that ensure swift managerial attention to emerging issues.

Centralized channel management
Tasman successfully centralized their channel distribution with Guesty’s real-time synchronization of listings and rates across all channels, eliminating manual processes, the risk of double bookings, and inconsistent pricing. 

Effortless review oversight
With Guesty’s Reviews Dashboard, Tasman centralized management and monitoring of all guest feedback across platforms. Harnessing real-time sentiment analysis and keyword tracking, they can swiftly identify opportunities for improvement, respond to feedback, and leverage positive trends. 

Dynamic revenue strategy
Tasman fortified their revenue strategy with Guesty’s Revenue Management dashboard, enabling swift adaptation to market fluctuations and optimized pricing for holidays, seasons, and day-specific trends. With automated adjustments based on booking windows, Tasman can ensure maximized occupancy and revenue across all their listings.

Tasman’s partnership with Guesty has yielded tangible results, with a surge in positive reviews driving a 168% increase in occupancy within the last year alone. Guests praise their warm communication and fast response rate, with Tasman reporting a 41% reduction in guest response time. 

Backed by Guesty’s operational support, robust analytics, and a heartfelt dedication to perfecting guest experiences, Tasman is primed for portfolio growth with six new hotels slated for launch this year and further expansion on the horizon.