Marketing Intern (Social Media Focus)
About The Position
Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.
Today, Guesty has 15 offices and 700+ team members across the globe.
We are seeking a Marketing Intern (with Social Media Focus) to join our team!
Responsibilities
1. Social Media & Content Distribution (45%)
- Manage and schedule social media posts across platforms (Facebook, Instagram, LinkedIn).
- Re-purpose content (e.g., blogs, guides) into shareable social assets like infographics or videos.
- Promote events organically via social channels and engage with audiences to boost reach and attendance.
- Analyze performance metrics to improve strategies.
2. Content Management (30%)
- Upload and maintain content across websites, ensuring SEO optimization.
- Conduct regular audits to update outdated content and maintain accuracy.
- Write or edit blogs to fill gaps and align with marketing goals.
3. Campaign Promotion (15%)
- Create and execute promotional plans for webinars, events and content.
- Monitor and report on event performance and attendee engagement.
4. Reporting & Analytics (10%)
- Extract and analyze data using tools like GA4, Search Console, and Ahrefs.
- Create reports and presentations for marketing strategy and performance reviews.
This role is a stepping stone to becoming a skilled marketer, with opportunities to grow in social media, SEO, and analytics within the travel and vacation rental industries.
Requirements
Key Competencies
- Social Media Savvy: Experience or strong interest in managing social platforms like Facebook and Instagram, with basic knowledge of engagement strategies and metrics.
- Content Creation: Ability to write and edit clear, engaging content. Design skills using tools like Canva are a plus.
- SEO Knowledge: Basic understanding of SEO principles (keyword research, on-page optimization) is highly desirable.
- Reporting Skills: Familiarity with analytics tools (e.g., GA4, Search Console, Ahrefs) to extract insights and create data-driven reports.
- Organization & Attention to Detail: Ability to manage multiple tasks, prioritize effectively, and maintain accuracy in a fast-paced environment.
Preferred Skills
- Familiarity with WordPress or similar CMS platforms.
- Native English, Spanish and other languages (French, Italian) are a plus.
- Proactive and eager to learn.