HeimHost is the largest premium property management company in Manchester, England, offering stylish, hotel-like rentals under their boutique brand, The Heim. But despite top-notch properties and exceptional service, their Airbnb listings weren’t getting enough conversions.
Premium properties with untapped potential
Even high-quality accommodations can remain undiscovered in Airbnb’s search results. The HeimHost management team needed to refine its strategy to better display properties and reach the right audience. In July 2024, HeimHost partnered with AutoRank to harness their AI-driven approach to listing optimization to improve their online travel agency (OTA) performance. Integration via Guesty’s PMS
The Heim uses Guesty’s property management software to manage all its listings in one place. With centralized features such as a unified inbox, channel manager, and multi-calendar, Guesty helps consolidate and simplify operations, providing comprehensive reports and overviews of all properties, listings, and reservations.
AutoRank is one of Guesty’s 200+ marketplace partners, allowing direct integration with HeimHost’s management software. This integration enabled HeimHost to easily optimize, revise, and update its Airbnb listings and keep them aligned with Airbnb’s ranking dynamics.
The strategy: Smarter listings deliver more bookings
Adaptive listing optimization
Airbnb’s search ranking engine places guest search behavior front and center. AutoRank analyzes guest search behavior and Airbnb’s ranking algorithm to enhance property visibility. It then refreshes your listing every 48 hours, keeping it optimized and relevant to Airbnb’s ever-changing search dynamics.
AutoRank updated HeimHost’s listing titles and descriptions every 48 hours based on guest search trends. This meant:
- Crafting titles to highlight the most searched-for amenities and unique selling points
- Regenerating descriptions to be more engaging, structured, and easy to read
- Fine-tuning keywords to match what potential guests were actively searching for
This dynamic approach ensured HeimHost properties appeared in the right searches and attracted the right guests.
Local events and attractions
Recent studies show that guests select properties as much for their proximity to events and attractions as for the property itself. AutoRank inserts local attractions and events within the listings to improve relevancy to guests. This solution ensured HeimHost’s listings included strategic, location-based keywords, boosting their visibility in highly relevant searches.
The results: 10,000 more clicks, more bookings, more revenue
After implementing AutoRank, HeimHost’s 19 listings saw 9,827 additional page views over the following 7 months compared with the previous period. More eyes on the listings meant more chances to get booked.
Thanks to the increased visibility and optimized pricing, HeimHost’s revenue soared:
- Total revenue increase: +55.22%
- Revenue per available listing: +19.23%
- Average nightly rate growth: +7.18%
Higher occupancy, even during low season
Off-peak seasons can be brutal for bookings, but HeimHost didn’t just survive. They thrived. Their listings began appearing at the top of search results, leading to a 16% YoY increase in occupancy during January, typically a slow month.
The takeaway
HeimHost’s success proves that Airbnb ranking matters. Even the most beautiful, well-managed properties won’t perform if hidden in search results. But with the right optimization strategy, hosts can dramatically improve their listing visibility, attract the right guests, and boost revenue.
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