Looking to boost your occupancy rates and increase your revenue? Targeting domestic guests may be a smart strategy for you. While international travelers are always welcome, getting your properties on the radar of tourists looking for domestic vacation ideas can open up a reliable and accessible market that can fill your rental properties year-round. But how do you get their attention and keep them coming back? We take a look at some of the most effective strategies to attract local guests to your short-term rentals.
First, make sure to optimize your online presence
In the digital age, having a strong online presence is crucial. Ensure your short-term rental listings are well-represented on booking platforms like Airbnb, Vrbo, and Booking.com. Use high-quality photos, write compelling descriptions, and be responsive to inquiries and booking requests. Highlight local attractions and amenities that cater specifically to travelers seeking domestic vacation ideas.
Tailor your marketing efforts
Target domestic guests by appealing to their interests and preferences. Use social media platforms and email marketing to reach potential guests in your country. Consider running special promotions, discounts, or loyalty programs for domestic travelers, encouraging repeat visits.
Domestic guests are often looking for unique and memorable experiences, even in their own country. Highlight local attractions, activities, and events in your rental listing. Share insider tips on hidden gems, nearby hiking trails, cultural festivals, or food markets that domestic travelers might not be aware of. Provide local guides or recommendations to enhance their stay.
You can even create a themed package
Here’s an idea of how to do it:, if your rental is located in a picturesque wine region, offer a wine-tasting package that includes visiting nearby wineries. If you’re near a national park, offer adventure packages with guided hikes and wildlife excursions. These tailored offerings can make your rental stand out.
And if you’re catering to domestic travelers with families, ensure your rental property is equipped with amenities they might need. Parents traveling locally with their kids will be looking for options like a fully stocked kitchen, a safe and secure environment, and entertainment options like board games or a Netflix subscription.
Highlight what’s local about your property
Decorate your rental property to reflect the local culture and surroundings. Incorporate regional artwork, furnishings, and decor elements that showcase the destination’s unique identity. Provide guests with locally sourced snacks, beverages, or toiletries to enhance their sense of immersion.
Building partnerships with local businesses such as eateries, tour operators, and attractions is also a good idea. Offer to cross-promote each other’s services and provide discounts or special offers to guests who patronize your partners. This collective approach can help attract domestic guests looking for a more extensive experience.
Attracting domestic guests to your short-term rentals can be rewarding
By optimizing your online presence, tailoring your marketing efforts, and providing a personalized experience that highlights local attractions and culture, you can successfully tap into this market. Remember to adapt and evolve your strategies as you learn more about the preferences and needs of your domestic guests, ensuring a steady stream of bookings throughout the year.
Guesty’s talented marketing team is comprised of passionate professionals who share insightful industry knowledge and shape brand narratives. By bringing a diverse blend of expertise to the table, we are the visionary architects behind the Guesty brand and innovative campaigns that help people understand our product.
