While demand is forecasted to increase at the same rate (according to AirDNA) – supply is forecasted to increase 13x more than last year. This puts more pressure on hosts to compete, meaning an increased need to diversify marketing and improve and differentiate guest experience. Focusing your social media, analyzing traveler trends, and optimizing your online presence to improve listings are not just a good practice, they are a must. In this virtual meet up, we focused on those digital marketing practices that really deliver.
Tom Williams, Client Success Specialist at AirDNA, started by sharing the latest booking patterns and travel trends – then specifically highlighted how property managers can access this data to increase bookings. He was followed by Diamond Frandsen, Brand Manager at InterCoastal Net Designs, who discussed top marketing tactics for brand differentiation and how to leverage tools to target the right audiences.
In case you missed it, check out the full recording below!
Thank you everyone for joining and we look forward to seeing you at our upcoming events!